Public Relations Campaigns
Capstone course designed to apply Public Relations and Communication principles to a campaign situation.
Feature Writing
Case Studies and Ethics in Public Relations
Investigation and analysis of public relations problems through modern and classic case studies.
Feature Writing
Various techniques of writing and selling features, both short and long pieces, for newspapers and magazine markets.
Foundations of Human Communication
Theories examining the nature of human communication.
Foundations of Mass Communication
Historical and theoretical bases of mass communication in the U.S., emphasizing social, cultural, regulatory, and economic aspects.
Foundations of Public Relations
Communication skills and technologies necessary for successful public relations.
Intercultural Communications
Discussing the different types of problems encountered when communicating with different cultures.
Multmedia Productions
Introduction to basic multimedia production, with emphasis on radio and web-based audio/visual production.
Newspaper Fundamentals
Emphasis on AP style, word selection in newspaper writing and spelling.
Newswriting
Introduction to newswriting techniques, with emphasis on learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law, and ethics.
Principles of Marketing
Study of functions, institutions, and basic problems in marketing of goods and services in a global economy.
PR Style and Design
Introduction to the use of style and design in public relations messages.
Survey and Research Methods
Basic research principles and survey research as it is used by mass media and public relations.
Writing for PR
Writing skills necessary for the practice of public relations.